{"id":5088,"date":"2022-12-01T01:06:16","date_gmt":"2022-12-01T01:06:16","guid":{"rendered":"https:\/\/climashield.com\/?p=5088"},"modified":"2025-09-04T22:48:16","modified_gmt":"2025-09-04T22:48:16","slug":"outdoor-industry-leaders-are-taking-action-to-combat-the-climate-crisis","status":"publish","type":"post","link":"https:\/\/climashield.com\/fr\/outdoor-industry-leaders-are-taking-action-to-combat-the-climate-crisis\/","title":{"rendered":"Les leaders de l’industrie du plein air prennent des mesures pour lutter contre la crise climatique"},"content":{"rendered":"

L’\u00e9conomie des loisirs de plein air est menac\u00e9e. \u00c0 mesure que la plan\u00e8te continue de se r\u00e9chauffer<\/span><\/a>, la demande de services est susceptible de changer, rendant de nombreuses entreprises vuln\u00e9rables, selon une nouvelle \u00e9tude<\/span><\/a>. Face \u00e0 cette menace, les leaders de l’industrie du plein air cr\u00e9ent un mouvement visant \u00e0 influencer les d\u00e9cideurs politiques afin de pr\u00e9server notre avenir.<\/p>\n

La saison de ski \u00e9tant de plus en plus courte<\/span><\/a> (41\u00a0% \u00e0 l’\u00e9chelle nationale au cours des trente derni\u00e8res ann\u00e9es seulement), l’impact de la crise climatique sur l’industrie des sports d’hiver est \u00e9vident depuis un certain temps. Fond\u00e9e en 2007, Protect Our Winters (POW)<\/span><\/a> est une initiative qui est rapidement pass\u00e9e du statut de mouvement populaire \u00e0 celui de force politique incontournable. Il tire parti de l’influence des athl\u00e8tes professionnels pour transformer tous les amateurs de plein air, dont 50 millions sont en \u00e2ge de voter, en militants de l’action pour le climat.<\/p>\n

Le changement est aujourd’hui plus que jamais n\u00e9cessaire, car les stations de ski ne sont pas les seules \u00e0 souffrir de la hausse des temp\u00e9ratures. Une \u00e9tude r\u00e9cente de l’universit\u00e9 de l’\u00c9tat de l’Utah pr\u00e9voit que la demande de loisirs de plein air est \u00e9galement sur le point de chuter<\/span><\/a> pendant l’\u00e9t\u00e9, affectant tous les acteurs du secteur, y compris l’industrie h\u00f4teli\u00e8re, les guides, les \u00e9piceries familiales dans les villes de vill\u00e9giature, etc. Qu’il s’agisse de feux de for\u00eat<\/span><\/a> ou d’inondations<\/span><\/a>, on sait d\u00e9j\u00e0 que les conditions m\u00e9t\u00e9orologiques extr\u00eames entra\u00eenent des pertes de plusieurs millions de dollars. Au-del\u00e0 du risque accru de catastrophes naturelles, les touristes seront \u00e9galement rebut\u00e9s par la chaleur, de nombreuses destinations estivales \u00e9tant interdites pendant les mois les plus chauds.<\/p>\n

Face \u00e0 ces d\u00e9fis de plus en plus nombreux, l’industrie du plein air est en train de devenir rapidement un leader en mati\u00e8re de lutte contre le changement climatique. En juin dernier, plus de 100 marques de produits de plein air se sont engag\u00e9es \u00e0 travailler ensemble et \u00e0 devenir la premi\u00e8re industrie au monde \u00e0 avoir un impact positif sur le climat au cours des huit prochaines ann\u00e9es. Qu’il s’agisse de r\u00e9duire les gaz \u00e0 effet de serre ou de plaider en faveur d’un changement syst\u00e9mique, l’initiative, connue sous le nom de Climate Action Corps<\/span><\/a>, gagne d\u00e9j\u00e0 du terrain. Surtout, de plus en plus de climato-sceptiques se rendent compte que, contrairement \u00e0 une croyance de longue date, la durabilit\u00e9 est en fait une bonne chose pour leurs r\u00e9sultats financiers<\/span><\/a>.<\/p>\n

Au-del\u00e0 des ravages que le r\u00e9chauffement climatique est susceptible de provoquer dans les secteurs du plein air et du tourisme, les enjeux sont bien plus importants. Un rapport pr\u00e9sent\u00e9 lors du sommet des Nations unies sur le climat de la COP27 en \u00c9gypte met en garde contre de sombres perspectives et un \u00ab\u00a0point de basculement\u00a0\u00bb irr\u00e9versible qui pourrait bient\u00f4t plonger la plan\u00e8te dans le chaos climatique.<\/p>\n

Alors que les opposants continuent de le qualifier d’alarmiste, il est crucial de faire comprendre l’ampleur du probl\u00e8me car il est encore temps d’agir. Qu’il s’agisse d’initiatives sectorielles ou d’actions individuelles<\/span><\/a>, nous pouvons sauver la beaut\u00e9 de notre plan\u00e8te.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’\u00e9conomie des loisirs de plein air est menac\u00e9e. \u00c0 mesure que la plan\u00e8te continue de se r\u00e9chauffer, la demande de services est susceptible de changer, rendant de nombreuses entreprises vuln\u00e9rables,…<\/a><\/p>\n","protected":false},"author":4,"featured_media":5096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[205,2277],"tags":[55,2357],"class_list":["post-5088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoors-fr","category-sustainability-fr","tag-climalife-fr","tag-eco-friendly-fr"],"acf":[],"yoast_head":"\nLes leaders de l'industrie du plein air prennent des mesures pour lutter contre la crise climatique - Climashield\u00ae<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment le Climate Action Corps unit les marques de plein air pour influencer la politique climatique et prendre des mesures significatives pour une plan\u00e8te plus saine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climashield.com\/fr\/outdoor-industry-leaders-are-taking-action-to-combat-the-climate-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les leaders de l'industrie du plein air prennent des mesures pour lutter contre la crise climatique - 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