{"id":5108,"date":"2023-01-17T03:22:47","date_gmt":"2023-01-17T03:22:47","guid":{"rendered":"https:\/\/climashield.com\/?p=5108"},"modified":"2025-09-04T23:24:43","modified_gmt":"2025-09-04T23:24:43","slug":"clima-customer-spotlight-direct-alpine","status":"publish","type":"post","link":"https:\/\/climashield.com\/fr\/clima-customer-spotlight-direct-alpine\/","title":{"rendered":"Gros plan sur les clients Clima\u00a0: Direct Alpine"},"content":{"rendered":"

Direct Alpine a \u00e9t\u00e9 lanc\u00e9 en 1997 par deux amis qui souhaitaient passer plus de temps en montagne. Au cours des premi\u00e8res ann\u00e9es d’existence de l’entreprise, les fondateurs ont d\u00fb tout faire, mais l’entreprise en d\u00e9marrage a rapidement connu un succ\u00e8s. En 2000, la demande pour les v\u00eatements de plein air de Direct Alpine \u00e9tait telle que Radek Nov\u00e1\u010dek et sa partenaire, Jirka Sika, ont d\u00fb \u00ab\u00a0employer des personnes intelligentes pour diriger l’entreprise\u00a0\u00bb. Le r\u00eave d’un bon \u00e9quilibre entre vie professionnelle et vie priv\u00e9e est devenu r\u00e9alit\u00e9 non seulement pour les deux fondateurs, mais \u00e9galement pour leurs employ\u00e9s.<\/p>\n

\u00c0 l’origine de l’expansion internationale de l’entreprise, Direct Alpine<\/span><\/a> a fait ses d\u00e9buts \u00e0 l’ISPO M\u00fcnchen<\/span><\/a>, l’un des \u00e9v\u00e9nements professionnels de plein air les plus influents au monde. Aujourd’hui, les produits Direct Alpine continuent de gagner en popularit\u00e9 dans toute l’Europe, avec une r\u00e9cente incursion au Japon et en Cor\u00e9e qui promet un succ\u00e8s en Asie de l’Est.<\/p>\n

Malgr\u00e9 sa croissance rapide, Direct Alpine reste \u00ab\u00a0une petite entreprise familiale\u00a0\u00bb \u00e9troitement li\u00e9e \u00e0 son pays d’origine. Apr\u00e8s avoir externalis\u00e9 la production vers des pays en d\u00e9veloppement, les fondateurs ont d\u00e9cid\u00e9 de transf\u00e9rer l’ensemble du cycle en R\u00e9publique tch\u00e8que. Avec treize ateliers r\u00e9partis dans le pays, 99 pour cent de la production est d\u00e9sormais r\u00e9alis\u00e9e au niveau national.<\/p>\n

\u00ab\u00a0Nous sommes vraiment fiers de pouvoir donner du travail \u00e0 des personnes ici en tch\u00e8que\u00a0\u00bb, d\u00e9clare le directeur de production V\u00e1clav Novotn\u00fd, ajoutant qu’ils \u00ab\u00a0utilisent des ateliers o\u00f9 les relations sont tr\u00e8s informelles, ce qui nous tient particuli\u00e8rement \u00e0 c\u0153ur\u00a0\u00bb.<\/p>\n

La durabilit\u00e9 demeure l’une des valeurs fondamentales de l’entreprise, Nov\u00e1\u010dek pr\u00e9sentant fi\u00e8rement l’un de ses premiers mod\u00e8les, une veste rigide vieille de 20 ans toujours en parfait \u00e9tat.<\/p>\n

Climashield + Direct Alpine<\/b><\/p>\n

L’un des mod\u00e8les les plus r\u00e9cents est la Yungay<\/span><\/a>, une veste tr\u00e8s chaude mais l\u00e9g\u00e8re fabriqu\u00e9e avec 102 g\/m2 d’isolant Climashield\u00ae Apex recycl\u00e9<\/span><\/a> de 102 g\/m2. La couche ext\u00e9rieure est compos\u00e9e du Pertex Quantum Air<\/span><\/a> hautement respirant et r\u00e9sistant au vent, tandis que la doublure est en polyester recycl\u00e9. Cette combinaison permet au Yungay d’\u00eatre respectueux de l’environnement et performant, comme l’a test\u00e9 l’\u00e9quipe Direct Alpine lors d’une ascension \u00e0 plus de 6\u00a0000 m d’altitude.<\/p>\n

Malgr\u00e9 sa robustesse, le Yungay ne p\u00e8se que 477\u00a0g. Avec sa coupe anatomique pr\u00e9cise, sa capuche ajustable et ses trois poches zipp\u00e9es, il est en passe de devenir un classique technique.<\/p>\n

Un autre mod\u00e8le Direct Alpine dot\u00e9 d’une isolation \u00e0 filaments continus Climashield\u00ae est la veste de style parka Apres Lady<\/span><\/a> con\u00e7ue pour le style de vie et les activit\u00e9s d’apr\u00e8s-ski. Tout comme le Yungay, l’Apres Lady conserve sa chaleur m\u00eame lorsqu’il est mouill\u00e9 gr\u00e2ce aux fibres synth\u00e9tiques du Climashield\u00ae.<\/p>\n

LA VOIE \u00c9COLOGIQUE<\/b><\/p>\n

Le transfert de la production de Direct Alpine en R\u00e9publique tch\u00e8que pr\u00e9sente un autre avantage\u00a0: le respect des normes \u00e9cologiques <\/span><\/a>les plus strictes impos\u00e9es par l’Union europ\u00e9enne. Une surveillance \u00e9troite de l’ensemble de la cha\u00eene d’approvisionnement garantit que tous les tissus et composants proviennent \u00e9galement de sources responsables.<\/p>\n

Minimiser l’impact de l’entreprise<\/a><\/span> sur l’environnement naturel reste une priorit\u00e9 absolue pour l’\u00e9quipe de Direct Alpine, qui est avant tout une passionn\u00e9e de plein air.<\/p>\n

Novotn\u00fd se r\u00e9jouit qu’en r\u00e9duisant les transports entre l’Europe et l’Asie, l’entreprise ait pu r\u00e9duire consid\u00e9rablement ses \u00e9missions de CO2.<\/p>\n

\u00ab\u00a0Nous vivons \u00e0 la campagne, nous aimons la nature et nous travaillons en cons\u00e9quence\u00a0\u00bb, d\u00e9clarent les fondateurs de Direct Alpine.<\/p>\n","protected":false},"excerpt":{"rendered":"

Direct Alpine a \u00e9t\u00e9 lanc\u00e9 en 1997 par deux amis qui souhaitaient passer plus de temps en montagne. Au cours des premi\u00e8res ann\u00e9es d’existence de l’entreprise, les fondateurs ont d\u00fb…<\/a><\/p>\n","protected":false},"author":4,"featured_media":5116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[205,1823,2277],"tags":[2349,55,2357,450,447],"class_list":["post-5108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoors-fr","category-customer-spotlight-fr","category-sustainability-fr","tag-clima-customer-fr","tag-climalife-fr","tag-eco-friendly-fr","tag-outdoor-gear-fr","tag-clima-spotlight-fr"],"acf":[],"yoast_head":"\nGros plan sur les clients Clima\u00a0: Direct Alpine - Climashield\u00ae<\/title>\n<meta name=\"description\" content=\"Direct Alpine a \u00e9t\u00e9 lanc\u00e9 en 1997 par deux amis qui souhaitaient passer plus de temps en montagne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climashield.com\/fr\/clima-customer-spotlight-direct-alpine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gros plan sur les clients Clima\u00a0: Direct Alpine - 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