{"id":7197,"date":"2024-07-18T02:29:27","date_gmt":"2024-07-18T02:29:27","guid":{"rendered":"https:\/\/climashield.com\/?p=7197"},"modified":"2024-08-27T18:07:50","modified_gmt":"2024-08-27T18:07:50","slug":"clima-customer-spotlight-varusteleka","status":"publish","type":"post","link":"https:\/\/climashield.com\/fr\/clima-customer-spotlight-varusteleka\/","title":{"rendered":"Gros plan sur les clients de Clima : Varusteleka"},"content":{"rendered":"\n

D’une id\u00e9e de d\u00e9part \u00e0 une entreprise r\u00e9alisant un chiffre d’affaires de plus de 23 millions d’euros, Varusteleka<\/a> est l’un des principaux d\u00e9taillants de produits militaires et de plein air en Finlande et probablement le plus grand d\u00e9taillant de surplus militaires en Europe. Tout a commenc\u00e9 en 2003, lorsque Valtteri Lindholm, alors \u00e9tudiant \u00e0 l’universit\u00e9 d’Helsinki, a contract\u00e9 un pr\u00eat de 1 000 euros, cod\u00e9 un site web simple et achet\u00e9 une camionnette d’occasion. Ce dernier servait \u00e0 la fois d’entrep\u00f4t et de vitrine, mais \u00e0 peine deux d\u00e9cennies plus tard, Varusteleka est transform\u00e9. \u00ab L\u00e0 o\u00f9 il n’y avait que moi et une camionnette fatigu\u00e9e, il y a maintenant plus de 70 employ\u00e9s efficaces, comp\u00e9tents et enthousiastes \u00bb, d\u00e9clare fi\u00e8rement Lindholm. <\/p>\n\n

Bien que Varusteleka reste principalement une boutique en ligne, un grand magasin en dur est d\u00e9sormais ouvert pour accueillir les clients \u00e0 Helsinki. Le bar Sotima, qui sert des produits de brasseries artisanales finlandaises, est cach\u00e9 dans le magasin ; il est si populaire parmi les habitants qu’il est fortement recommand\u00e9 de r\u00e9server. <\/p>\n\n

L’entreprise est r\u00e9put\u00e9e non seulement pour sa vaste gamme de produits, mais aussi pour son humour pince-sans-rire, pierre angulaire de la culture finlandaise. En raison de l’objectif strat\u00e9gique principal de \u00ab domination totale du monde<\/a> \u00bb, la r\u00e9duction de l’impact environnemental est l’une des politiques les plus importantes de Varusteleka. Apr\u00e8s tout, selon une d\u00e9claration astucieuse sur le site web de l’entreprise, il ne serait pas particuli\u00e8rement rentable de dominer une plan\u00e8te inhabitable. Gr\u00e2ce au commerce de surplus militaires, Varusteleka \u00e9vite la mise en d\u00e9charge d’une quantit\u00e9 importante de v\u00eatements et d’\u00e9quipements, et la revente d’\u00e9quipements usag\u00e9s de haute qualit\u00e9 favorise l’\u00e9conomie circulaire. <\/p>\n\n

Varusteleka Climashield<\/strong>\u00ae<\/p>\n\n

L’exp\u00e9rience acquise dans le domaine des \u00e9quipements militaires et de plein air, ainsi que la volont\u00e9 de r\u00e9duire encore son empreinte \u00e9cologique, ont conduit \u00e0 la cr\u00e9ation des marques propres de Varusteleka : S\u00e4rm\u00e4, S\u00e4rm\u00e4 TST et Ter\u00e4v\u00e4. En 2020, ils repr\u00e9sentaient 47 % des ventes de l’entreprise. L’impact sur l’environnement est pris en compte d\u00e8s les premi\u00e8res \u00e9tapes du processus de d\u00e9veloppement des produits et chaque article est con\u00e7u avec une garantie \u00e0 vie. En outre, le mat\u00e9riel usag\u00e9 peut \u00eatre remis pour r\u00e9paration et revente. <\/p>\n\n

Dans toute la gamme S\u00e4rm\u00e4 TST, l’isolation Climashield\u00ae garantit une durabilit\u00e9 in\u00e9gal\u00e9e et un excellent rapport chaleur\/poids. Les \u00e9l\u00e9ments du syst\u00e8me militaire de superposition par temps froid connu sous le nom de PCU (Protective Combat Uniform) d\u00e9velopp\u00e9 sous la marque S\u00e4rm\u00e4 TST comprennent la veste L3 Loft, le pantalon L3 Loft, la combinaison L5 Thermal Patrol, et bien d’autres. <\/p>\n\n

Le S\u00e4rm\u00e4 TST L5 Thermal Anorak<\/a> est un v\u00eatement isolant con\u00e7u pour \u00eatre port\u00e9 pendant les pauses statiques par temps froid. Il est vendu \u00e0 environ 300 euros. Con\u00e7u pour \u00eatre enfil\u00e9 et retir\u00e9 rapidement, l’anorak thermique L5 s’adapte facilement aux v\u00eatements et \u00e9quipements ordinaires, y compris les casques et les gilets pare-balles. En m\u00eame temps, l’anorak peut facilement fonctionner comme une veste ordinaire port\u00e9e sous un \u00e9quipement porteur. Les fermetures \u00e9clair de ventilation sous les bras permettent de g\u00e9rer la charge thermique lors d’activit\u00e9s intenses et d’acc\u00e9der aux poches des bras sup\u00e9rieurs des v\u00eatements port\u00e9s en dessous. <\/p>\n\n

Gr\u00e2ce \u00e0 Climashield\u00ae Apex<\/a>, le L5 Thermal Anorak ne comporte pas de matelassage inutile, ce qui permet d’\u00e9liminer les \u00e9ventuels points froids. De plus, Climashield\u00ae Apex conserve ses propri\u00e9t\u00e9s m\u00eame dans des conditions humides, ce qui lui permet de surpasser radicalement les performances du duvet. <\/p>\n\n

L’anorak thermique S\u00e4rm\u00e4 TST L5 est fabriqu\u00e9 dans l’UE. Les impressions de camouflage et les accessoires visibles sont enti\u00e8rement conformes \u00e0 la norme NIR. <\/p>\n","protected":false},"excerpt":{"rendered":"

D’une id\u00e9e de d\u00e9part \u00e0 une entreprise r\u00e9alisant un chiffre d’affaires de plus de 23 millions d’euros, Varusteleka est l’un des principaux d\u00e9taillants de produits militaires et de plein air…<\/a><\/p>\n","protected":false},"author":4,"featured_media":7205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1823,2277,1824],"tags":[2357,1949,1130,447],"class_list":["post-7197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-spotlight-fr","category-sustainability-fr","category-military-fr","tag-eco-friendly-fr","tag-military-gear-fr","tag-cold-weather-gear-fr","tag-clima-spotlight-fr"],"acf":[],"yoast_head":"\nGros plan sur les clients de Clima : Varusteleka - Climashield\u00ae<\/title>\n<meta name=\"description\" content=\"Varusteleka, l'un des principaux d\u00e9taillants de produits militaires et de plein air en Finlande, a choisi l'isolation Climashield\u00ae pour son syst\u00e8me de superposition militaire par temps froid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climashield.com\/fr\/clima-customer-spotlight-varusteleka\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gros plan sur les clients de Clima : Varusteleka - 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