{"id":8440,"date":"2026-01-07T17:00:35","date_gmt":"2026-01-07T17:00:35","guid":{"rendered":"https:\/\/climashield.com\/?p=8440"},"modified":"2026-01-21T17:27:02","modified_gmt":"2026-01-21T17:27:02","slug":"from-trails-to-catwalks-and-sidewalks-the-ascent-of-outdoor-fashion","status":"publish","type":"post","link":"https:\/\/climashield.com\/fr\/from-trails-to-catwalks-and-sidewalks-the-ascent-of-outdoor-fashion\/","title":{"rendered":"Des sentiers aux podiums et aux trottoirs : L’ascension de la mode en plein air"},"content":{"rendered":"\n

\u00ab Nous sommes en plein boom des v\u00eatements de plein air, et la fronti\u00e8re entre le camping et le trajet domicile-travail est plus floue que jamais \u00bb, \u00e9crit Read Nelson, r\u00e9dactrice sp\u00e9cialis\u00e9e dans le commerce du style, dans la revue GQ<\/em> <\/a>avant de se lancer dans un classement des meilleures marques d\u2019ext\u00e9rieur de 2025.<\/p>\n\n

On pourrait croire que l’engouement de la mode pour le sport, et le sport de plein air en particulier, est relativement r\u00e9cent, mais il remonte \u00e0 bien longtemps. Au 19e si\u00e8cle, les activit\u00e9s distingu\u00e9es de la classe de loisirs ont eu une influence durable sur l’habillement, notamment avec l’introduction des pantalons bouffants dans les v\u00eatements f\u00e9minins. (Et aujourd’hui, plus d’un si\u00e8cle plus tard, les culottes bouffantes font leur retour,<\/a> bien que sous une forme qui n’a rien \u00e0 voir avec le plein air). <\/p>\n\n

Depuis 1956, date \u00e0 laquelle Sports Illustrated<\/em> a proclam\u00e9 que les tennis n’\u00e9taient plus un faux pas en dehors du court, les v\u00eatements athl\u00e9tiques et de plein air ont connu une popularit\u00e9 croissante. Avec le temps, les sweats \u00e0 capuche et les jeans sont devenus des incontournables du streetwear, avant de s’inviter sur le lieu de travail par le biais du vendredi d\u00e9contract\u00e9. <\/p>\n\n

La v\u00e9ritable r\u00e9volution des v\u00eatements d’ext\u00e9rieur urbains n’a toutefois pas commenc\u00e9 avant que les \u00ab tech bros \u00bb, des startups progressistes, n’adoptent le gilet polaire Patagonia<\/a>, aujourd’hui omnipr\u00e9sent et largement moqu\u00e9. Ce faisant, ils s’en prenaient \u00e0 leurs coll\u00e8gues de l’establishment qui portaient encore des costumes, un \u00e9l\u00e9ment essentiel de la mode masculine d\u00e9velopp\u00e9 des d\u00e9cennies plus t\u00f4t \u00e0 partir de la tenue militaire. En peu de temps, les cadres de Manhattan ont voulu montrer leur pertinence, et le gilet Patagonia co-brand\u00e9e est devenu un nouvel uniforme du pouvoir masculin de l’entreprise<\/a> : pratique, sans fioritures et bien fait. <\/p>\n\n

Pourtant, la tendance en mati\u00e8re de v\u00eatements d’ext\u00e9rieur va bien au-del\u00e0 de la polaire de Patagonia. Les journalistes de mode soulignent un d\u00e9sir croissant de nature et de voyage<\/a> qui a raviv\u00e9 la relation entre la mode de rue et les v\u00eatements de plein air. Coinc\u00e9s dans des emplois de neuf \u00e0 cinq avec des heures suppl\u00e9mentaires, de nombreux travailleurs ne peuvent que r\u00eaver de vacances en camping, mais v\u00eatus d’un imperm\u00e9able Marmot et d’un pantalon Prana, ils peuvent au moins se sentir pr\u00eats. Et comme les marques de plein air sont de plus en plus \u00e0 la pointe du d\u00e9veloppement durable, de nombreux consommateurs choisissent \u00e9galement leurs produits pour des raisons sociales et environnementales. <\/p>\n\n

Il y a, en fait, des sous-entendus inqui\u00e9tants dans l’engouement de l’industrie de la mode pour les v\u00eatements d’ext\u00e9rieur. L’int\u00e9r\u00eat des marques de haute couture pour les mat\u00e9riaux techniques refl\u00e8te un sentiment plus large d’anxi\u00e9t\u00e9 climatique aliment\u00e9e par des conditions m\u00e9t\u00e9orologiques extr\u00eames. La tendance a atteint son apog\u00e9e en 2019, lorsque Prada a annonc\u00e9 que la performance dans des conditions difficiles \u00e9tait au c\u0153ur de sa philosophie de conception<\/a>. Des cordes d’escalade et des mousquetons ont \u00e9t\u00e9 pr\u00e9sent\u00e9s comme accessoires lors des d\u00e9fil\u00e9s, et un sac \u00e0 craie Louis Vuitton \u00e9tait vendu au d\u00e9tail \u00e0 plus de mille dollars. Depuis, l’escalade est rest\u00e9e proche de la mode<\/a> : l’ann\u00e9e derni\u00e8re, la m\u00e9daill\u00e9e olympique am\u00e9ricaine Brooke Raboutou a fait ses d\u00e9buts \u00e0 la Semaine de la mode de Paris<\/a> en tant que mannequin. Elle n’a pas \u00e9t\u00e9 choisie pour sa taille de 1,57 m, un v\u00e9ritable anath\u00e8me pour les podiums, mais pour ses prouesses athl\u00e9tiques et son go\u00fbt pour les activit\u00e9s de plein air, tr\u00e8s pris\u00e9s des jeunes citadins. <\/p>\n\n

La tendance outdoor est loin d’\u00eatre homog\u00e8ne, et elle a une touche de nostalgie incarn\u00e9e par l’essor du gorp-core<\/a>. Gorp-core fait r\u00e9f\u00e9rence \u00e0 la mode inspir\u00e9e des activit\u00e9s de plein air avec une touche r\u00e9tro. Elle appara\u00eet dans le lookbook 2025 du d\u00e9taillant fran\u00e7ais Monoprix, qui pr\u00e9sente des T-shirts de style 1960 avec des slogans \u00ab National Park Climbing Area \u00bb, et dans les sandales Chaco port\u00e9es dans la ville. Il s’agit de v\u00eatements qui semblent avoir \u00e9t\u00e9 achet\u00e9s chez Eddie Bauer. Bien qu’il ne s’agisse pas d’un v\u00eatement de marque, gorp-core est certainement un \u00e9l\u00e9ment de mode. <\/p>\n\n

Malgr\u00e9 la complexit\u00e9 de la tendance, l’attrait fondamental des v\u00eatements de plein air pour les consommateurs urbains r\u00e9side dans leur praticit\u00e9, leur durabilit\u00e9 et leur protection contre les \u00e9l\u00e9ments. Sa popularit\u00e9 est telle que la marque suisse d’alpinisme Mammut a r\u00e9cemment lanc\u00e9 une \u00ab mission de sauvetage \u00bb <\/a>pour r\u00e9cup\u00e9rer ses v\u00eatements dans les rues des villes et les renvoyer \u00e0 l’ext\u00e9rieur, l\u00e0 o\u00f9 ils doivent \u00eatre. Con\u00e7ue par une agence de publicit\u00e9 de premier plan, la campagne devrait remplir son objectif : acc\u00e9l\u00e9rer l’ascension des v\u00eatements techniques d’ext\u00e9rieur loin des sentiers. Nous pouvons tous nous attendre \u00e0 ce que le Gore-Tex devienne un \u00e9l\u00e9ment de base dans les villes. <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Nous sommes en plein boom des v\u00eatements de plein air, et la fronti\u00e8re entre le camping et le trajet domicile-travail est plus floue que jamais \u00bb, \u00e9crit Read Nelson,…<\/a><\/p>\n","protected":false},"author":4,"featured_media":8448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[205,2277],"tags":[2357,450,629],"class_list":["post-8440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoors-fr","category-sustainability-fr","tag-eco-friendly-fr","tag-outdoor-gear-fr","tag-get-outside-fr"],"acf":[],"yoast_head":"\nDes sentiers aux podiums et aux trottoirs : L'ascension de la mode en plein air - Climashield\u00ae<\/title>\n<meta name=\"description\" content=\"Des gilets Patagonia au gorp-core, d\u00e9couvrez comment les v\u00eatements de plein air sont pass\u00e9s des sentiers aux rues des villes et pourquoi les v\u00eatements d'ext\u00e9rieur techniques d\u00e9finissent aujourd'hui le style moderne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climashield.com\/fr\/from-trails-to-catwalks-and-sidewalks-the-ascent-of-outdoor-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des sentiers aux podiums et aux trottoirs : L'ascension de la mode en plein air - 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