{"id":5110,"date":"2023-01-17T03:22:47","date_gmt":"2023-01-17T03:22:47","guid":{"rendered":"https:\/\/climashield.com\/?p=5110"},"modified":"2025-09-05T17:27:05","modified_gmt":"2025-09-05T17:27:05","slug":"clima-customer-spotlight-direct-alpine","status":"publish","type":"post","link":"https:\/\/climashield.com\/it\/clima-customer-spotlight-direct-alpine\/","title":{"rendered":"Clima Customer Spotlight: Direct Alpine"},"content":{"rendered":"

Direct Alpine \u00e8 stato lanciato nel 1997 da due amici che volevano trascorrere pi\u00f9 tempo in montagna. Durante i primi anni di esistenza dell’azienda, i fondatori dovettero fare di tutto, ma l’impresa bootstrap ebbe rapidamente successo. Nel 2000, la richiesta di abbigliamento outdoor di Direct Alpine era tale che Radek Nov\u00e1\u010dek e la sua compagna, Jirka Sika, dovettero \u00abassumere persone intelligenti per gestire l’azienda.\u00bb Il sogno di avere un ottimo equilibrio tra lavoro e vita privata \u00e8 diventato realt\u00e0 non solo per i due fondatori, ma anche per i loro dipendenti.<\/p>\n

Iniziando l’espansione internazionale dell’azienda, Direct Alpine<\/span><\/a> ha debuttato all’ISPO M\u00fcnchen<\/span><\/a>, uno degli eventi commerciali all’aperto pi\u00f9 influenti al mondo. Oggi, i prodotti Direct Alpine continuano a guadagnare popolarit\u00e0 in tutta Europa, con una recente avventura in Giappone e Corea che promette il successo nell’Asia orientale.<\/p>\n

Nonostante la sua rapida crescita, Direct Alpine rimane \u00abuna piccola azienda familiare\u00bb con forti legami con il luogo in cui \u00e8 stata fondata. Dopo aver esternalizzato la produzione nei paesi in via di sviluppo, i fondatori hanno deciso di riportare l’intero ciclo a casa, nella Repubblica Ceca. Con tredici laboratori in tutto il paese, il 99 percento della produzione viene ora effettuata a livello nazionale.<\/p>\n

\u00abSiamo davvero orgogliosi di poter dare lavoro alle persone qui in Repubblica Ceca\u00bb, afferma il direttore di produzione V\u00e1clav Novotn\u00fd, aggiungendo che \u00abutilizzano laboratori in cui le relazioni sono molto informali, e per questo apprezziamo molto.\u00bb<\/p>\n

La durabilit\u00e0 rimane uno dei valori fondamentali dell’azienda e Nov\u00e1\u010dek presenta con orgoglio uno dei suoi primi modelli: una giacca hardshell vecchia di due decenni e ancora in ottime condizioni.<\/p>\n

Climashield + Direct Alpine<\/b><\/p>\n

Uno dei modelli pi\u00f9 recenti \u00e8 la Yungay<\/span><\/a>, una giacca molto calda ma leggera realizzata con 102 g\/m2 di isolamento Climashield\u00ae Apex riciclato<\/span><\/a>. Lo strato esterno \u00e8 composto da Pertex Quantum Air<\/span><\/a> altamente traspirante e resistente al vento, mentre la fodera \u00e8 in poliestere riciclato. Questa combinazione consente allo Yungay di essere ecologico e ad alte prestazioni, testato dal team Direct Alpine durante l’arrampicata a pi\u00f9 di 6.000 m sul livello del mare.<\/p>\n

Nonostante la sua robustezza, lo Yungay pesa solo 477 g. Con un taglio anatomico preciso, cappuccio regolabile e tre tasche con cerniera, \u00e8 destinato a diventare un classico tecnico.<\/p>\n

Un altro modello Direct Alpine con isolamento a filamento continuo Climashield\u00ae \u00e8 la giacca in stile parka Apres Lady<\/span><\/a> progettata per lo stile di vita e le attivit\u00e0 apres-ski. Proprio come lo Yungay, l’Apres Lady mantiene il suo calore anche quando \u00e8 bagnato grazie alle fibre sintetiche di Climashield\u00ae.<\/p>\n

L’ECO WAY<\/b><\/p>\n

Un ulteriore vantaggio del trasferimento della produzione di Direct Alpine nella Repubblica Ceca \u00e8 il rispetto dei pi\u00f9 elevati standard ecologici<\/span><\/a> imposti dall’Unione Europea. Un attento monitoraggio dell’intera catena di fornitura garantisce che anche tutti i tessuti e i componenti provengano da fonti responsabili.<\/p>\n

Ridurre al minimo l’impatto dell’azienda<\/a><\/span> sull’ambiente naturale rimane una priorit\u00e0 assoluta per il team di Direct Alpine, che \u00e8 innanzitutto appassionato di attivit\u00e0 all’aperto.<\/p>\n

Novotn\u00fd \u00e8 lieta che, riducendo i trasporti tra Europa e Asia, l’azienda sia riuscita a ridurre drasticamente le emissioni di CO2.<\/p>\n

\u00abViviamo in campagna, amiamo la natura e lavoriamo di conseguenza\u00bb, dichiarano i fondatori di Direct Alpine.<\/p>\n","protected":false},"excerpt":{"rendered":"

Direct Alpine \u00e8 stato lanciato nel 1997 da due amici che volevano trascorrere pi\u00f9 tempo in montagna. 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