{"id":8442,"date":"2026-01-07T17:00:36","date_gmt":"2026-01-07T17:00:36","guid":{"rendered":"https:\/\/climashield.com\/?p=8442"},"modified":"2026-01-21T17:06:08","modified_gmt":"2026-01-21T17:06:08","slug":"from-trails-to-catwalks-and-sidewalks-the-ascent-of-outdoor-fashion","status":"publish","type":"post","link":"https:\/\/climashield.com\/it\/from-trails-to-catwalks-and-sidewalks-the-ascent-of-outdoor-fashion\/","title":{"rendered":"Dai Sentieri alle Passerelle e ai Marciapiedi: L’ascesa della Moda Outdoor"},"content":{"rendered":"\n

“Stiamo vivendo un boom dell’abbigliamento outdoor e il confine tra campeggio e pendolarismo \u00e8 pi\u00f9 sfumato che mai”, ha scritto Read Nelson, esperto di moda e commercio, per GQ<\/em><\/a>, prima di lanciarsi in una classifica dei migliori marchi outdoor del 2025.<\/p>\n\n

Potrebbe sembrare che l’interesse della moda per lo sport, e in particolare per gli sport all’aria aperta, sia relativamente recente, ma in realt\u00e0 risale a molto tempo fa. Nel XIX secolo, le attivit\u00e0 raffinate della classe agiata ebbero un’influenza duratura sull’abbigliamento, compresa l’introduzione dei bloomers, pantaloni alla zuava, nell’abbigliamento femminile. (E ora, pi\u00f9 di un secolo dopo, i bloomers stanno tornando di moda<\/a>, anche se in una forma decisamente non adatta alle attivit\u00e0 all’aria aperta.) <\/p>\n\n

Dal 1956, quando Sports Illustrated<\/em> dichiar\u00f2 che l’abbigliamento da tennis non era pi\u00f9 un passo falso al di fuori del campo, sia l’abbigliamento sportivo che quello outdoor hanno goduto di una costante crescita di popolarit\u00e0. Col tempo, felpe con cappuccio e jeans sono diventati capi essenziali dello streetwear, arrivando infine a essere indossati anche sul posto di lavoro grazie al Casual Friday. <\/p>\n\n

La vera rivoluzione dei capispalla urbani, tuttavia, non \u00e8 iniziata finch\u00e9 le startup \u201ctech bros\u201d, attente al progresso, non hanno adottato l’ormai onnipresente e ampiamente deriso gilet in pile Patagonia<\/a>. Cos\u00ec facendo, stavano facendo un torto ai loro colleghi dell’establishment, ancora abbottonati in giacca e cravatta, un capo essenziale dell’abbigliamento maschile, sviluppato decenni prima dall’abbigliamento militare. In poco tempo, i dirigenti di Manhattan furono ansiosi di dimostrare la loro importanza e il gilet Patagonia in co-branding divenne la nuova uniforme del potere aziendale maschile<\/a>: pratico, senza fronzoli e ben fatto. <\/p>\n\n

Ma la tendenza dei capispalla si estende ben oltre il pile Patagonia. I giornalisti di moda sottolineano il crescente desiderio di natura e viaggi<\/a> che ha riacceso il rapporto tra street fashion e abbigliamento outdoor. Intrappolati in lavori dalle nove alle cinque con straordinari, molti lavoratori possono solo sognare una vacanza in campeggio, ma indossando un impermeabile Marmot e pantaloni Prana, possono almeno sentirsi pronti. E poich\u00e9 i marchi outdoor sono sempre pi\u00f9 all’avanguardia in termini di sostenibilit\u00e0, molti consumatori scelgono i loro prodotti anche per ragioni sociali e ambientali. <\/p>\n\n

Ci sono, infatti, alcuni risvolti inquietanti nell’adozione da parte dell’industria della moda dei capispalla. La scelta dei marchi di alta moda di puntare sui materiali tecnici riflette un senso pi\u00f9 ampio di ansia climatica alimentata da condizioni meteorologiche estreme. La tendenza ha raggiunto l’apice nel 2019, quando Prada ha annunciato che le prestazioni in condizioni difficili erano al centro della sua filosofia di design<\/a>. Corde da arrampicata e moschettoni venivano sfoggiati sulle passerelle come accessori, mentre un sacchetto porta magnesite Louis Vuitton veniva venduto al dettaglio per oltre mille dollari. Da allora l’arrampicata \u00e8 rimasta vicina alla moda<\/a>: proprio l’anno scorso, la scalatrice statunitense Brooke Raboutou, medaglia olimpica, ha debuttato come modella alla Paris Fashion Week<\/a>. Non \u00e8 stata scelta per la sua statura di 1,57 m, un’anatema per gli standard delle passerelle, ma per la sua abilit\u00e0 atletica e all’aria aperta, di tendenza tra i giovani cittadini. <\/p>\n\n

La tendenza outdoor \u00e8 tutt’altro che omogenea e presenta un tocco di nostalgia, incarnato dall’ascesa del gorp-core<\/a>. Gorp-core si riferisce alla moda ispirata alla vita all’aria aperta con un tocco retr\u00f2. Appare nel lookbook del 2025 del rivenditore francese Monoprix, con magliette in stile anni ’60 con slogan “National Park Climbing Area” e nei sandali Chaco indossati in citt\u00e0. Si tratta di abiti che sembrano acquistati da Eddie Bauer e, pur non essendo firmati, il gorp-core \u00e8 sicuramente una dichiarazione di moda. <\/p>\n\n

Nonostante la complessit\u00e0 della tendenza, l’attrattiva principale dell’abbigliamento outdoor per i consumatori urbani risiede nella sua praticit\u00e0, durevolezza e protezione dagli agenti atmosferici. La sua popolarit\u00e0 \u00e8 tale che il marchio svizzero di alpinismo Mammut ha recentemente lanciato una ironica “missione di salvataggio” <\/a>per recuperare i suoi capi dalle strade cittadine e riportarli all’aria aperta, dove appartengono. Progettata da un’importante agenzia pubblicitaria, la campagna probabilmente raggiunger\u00e0 il suo obiettivo: accelerare l’ascesa dell’abbigliamento tecnico anche lontano dai sentieri battuti. Potremmo tutti aspettarci un futuro in cui il Gore-Tex diventer\u00e0 un elemento essenziale delle nostre citt\u00e0. <\/p>\n","protected":false},"excerpt":{"rendered":"

“Stiamo vivendo un boom dell’abbigliamento outdoor e il confine tra campeggio e pendolarismo \u00e8 pi\u00f9 sfumato che mai”, ha scritto Read Nelson, esperto di moda e commercio, per GQ, prima…<\/a><\/p>\n","protected":false},"author":4,"featured_media":8450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[213,2279],"tags":[464,2359,637],"class_list":["post-8442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoors-it","category-sustainability-it","tag-outdoor-gear-it","tag-eco-friendly-it","tag-get-outside-it"],"acf":[],"yoast_head":"\nDai Sentieri alle Passerelle e ai Marciapiedi: L'ascesa della Moda Outdoor - Climashield\u00ae<\/title>\n<meta name=\"description\" content=\"Dai gilet Patagonia ai gorp-core, scopri come l'abbigliamento outdoor si \u00e8 spostato dai sentieri alle strade cittadine e perch\u00e9 l'abbigliamento tecnico definisce oggi lo stile moderno.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climashield.com\/it\/from-trails-to-catwalks-and-sidewalks-the-ascent-of-outdoor-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dai Sentieri alle Passerelle e ai Marciapiedi: L'ascesa della Moda Outdoor - 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