{"id":7693,"date":"2025-06-13T23:14:42","date_gmt":"2025-06-13T23:14:42","guid":{"rendered":"https:\/\/climashield.com\/?p=7693"},"modified":"2025-07-09T23:45:02","modified_gmt":"2025-07-09T23:45:02","slug":"clima-customer-spotlight-acronym","status":"publish","type":"post","link":"https:\/\/climashield.com\/pl\/clima-customer-spotlight-acronym\/","title":{"rendered":"Clima Customer Spotlight: Acronym"},"content":{"rendered":"\n

Acronym \u2013 berli\u0144ska agencja projektowa i marka techwear \u2013 od ponad dw\u00f3ch dekad redefiniuje bran\u017c\u0119 odzie\u017cy sportowej i technicznej. Acronym, dzi\u0119ki swojemu podej\u015bciu zorientowanemu na design, nie uznaje kompromis\u00f3w. Rezultatem s\u0105 eleganckie, monochromatyczne ubrania, kt\u00f3re s\u0105 r\u00f3wnie wszechstronne, co trwa\u0142e. Noszona przez ikony popkultury i sportu, takie jak Drake, John Mayer i Giannis Antetokounmpo, ta enigmatyczna marka wci\u0105\u017c nap\u0119dza popyt na swoje produkty, kt\u00f3re p\u0142ynnie \u0142\u0105cz\u0105 luksus ze streetwearem. <\/p>\n\n

Acronym zaczyna\u0142o od wsp\u00f3\u0142pracy z czo\u0142owymi klientami, takimi jak Nike, Arc\u2019teryx i Burton. W 2002 roku marka wypu\u015bci\u0142a swoj\u0105 pierwsz\u0105 oficjaln\u0105 kolekcj\u0119 sygnowan\u0105 nazw\u0105 Acronym. Wydano zaledwie 120 zestaw\u00f3w, a mimo to limitowana edycja wywar\u0142a silne wra\u017cenie na bran\u017cy. W tym samym roku magazyn Time Magazine uzna\u0142 kurtk\u0119 snowboardow\u0105 zaprojektowan\u0105 przez Acronym za jeden z najlepszych wynalazk\u00f3w 2002 roku. <\/p>\n\n

\u0141\u0105cz\u0105c najnowocze\u015bniejsze technologie ze streetwearem i high fashion, marka ugruntowa\u0142a swoj\u0105 pozycj\u0119 we w\u0142asnej niszy luksusowej<\/a>. Enigmatyczny, minimalistyczny urok Acronymu mo\u017cna przypisa\u0107 dzieci\u0144stwu wsp\u00f3\u0142za\u0142o\u017cyciela, Errolsona Hugha, kt\u00f3ry wychowa\u0142 si\u0119 w Albercie w Kanadzie, w pracowni projektowej swoich rodzic\u00f3w architekt\u00f3w. Kszta\u0142towany przez brutalne zimy regionu, Hugh chcia\u0142 stworzy\u0107 ubrania, kt\u00f3re by\u0142yby w stanie wytrzyma\u0107 najtrudniejsze warunki, a jako oddany praktyk karate, inspirowa\u0142a go prostota funkcjonalno\u015bci gi. Echa tego pozbawionego zb\u0119dnych dodatk\u00f3w stroju do sztuk walki, kt\u00f3ry ceniony jest za swoj\u0105 wytrzyma\u0142o\u015b\u0107 i swobod\u0119 ruch\u00f3w, pozostaj\u0105 widoczne w ka\u017cdym, skrupulatnie wykonanym, limitowanym egzemplarzu od Acronymu. <\/p>\n\n

Wsp\u00f3\u0142praca z Nike w latach 2014-2018 umocni\u0142a pozycj\u0119 Acronymu w bran\u017cy, jednak firma opar\u0142a si\u0119 pokusie szybkiego wzrostu, pozostaj\u0105c wierna swoim korzeniom i odrzucaj\u0105c wp\u0142ywy zewn\u0119trzne. Jak wyja\u015bni\u0142 Hugh, pocz\u0105tkowy sukces Acronymu wynika\u0142 z \u201erobienia rzeczy po swojemu<\/a>\u201d bez udzia\u0142owc\u00f3w ani presji rynkowej, kt\u00f3re mog\u0142yby wp\u0142yn\u0105\u0107 na czysto\u015b\u0107 designu. Ponadto bliskie powi\u0105zania firmy ze \u015bwiatem sztuki od dawna nap\u0119dza\u0142y jej niezale\u017cno\u015b\u0107 i wizj\u0119 tw\u00f3rcz\u0105 \u2013 st\u0105d na przyk\u0142ad wsp\u00f3\u0142praca w 2015 roku z legendarnym artyst\u0105 graffiti, Futur\u0105. <\/p>\n\n

Charakterystyczne projekty Acronym pojawi\u0142y si\u0119 zar\u00f3wno w hollywoodzkich filmach, jak i w grach wideo, w tym w hicie akcji z 2017 roku Ghost in the Shell. W 2020 roku z okazji premiery gry na PlayStation Death Stranding Acronym stworzy\u0142 oficjaln\u0105 wersj\u0119 kurtki J1A-GT. Model, kt\u00f3rego cena detaliczna wynosi\u0142a oko\u0142o 1900 dolar\u00f3w, wyprzeda\u0142 si\u0119 w ci\u0105gu kilku minut. <\/p>\n\n

Realizacja wizji futurystycznego techwearu Acronymu wymaga najlepszych materia\u0142\u00f3w i komponent\u00f3w, dlatego P\u0142aszcz 2025 2L <\/a>opiera si\u0119 na warstwie z ci\u0105g\u0142ego w\u0142\u00f3kna izolacyjnego Climashield\u00ae<\/a> i jest pokryty pow\u0142ok\u0105 dwuwarstwow\u0105 Gore-Tex Infinium\u2122 Windstopper\u00ae. Opisywany przez tw\u00f3rc\u00f3w jako \u201ep\u0142ywaj\u0105ca podniebna forteca zimowego dobrostanu\u201d, p\u0142aszcz ten jest zbudowany ze 180 oddzielnych element\u00f3w po\u0142\u0105czonych szwami najwy\u017cszej jako\u015bci. Dzi\u0119ki swojemu ergonomicznemu, oversizowemu krojowi, p\u0142aszcz 2L pasuje do ka\u017cdeju stylizacji, otulaj\u0105c nosz\u0105cego ba\u0144k\u0105 oddychaj\u0105cego ciep\u0142a. Przednie patki sztormowe i ko\u0142nierz, w pe\u0142ni klejony chowany kaptur sztormowy oraz wewn\u0119trzny pas \u015bnie\u017cny sprawiaj\u0105, \u017ce kurtka jest idealna na zimowe warunki. Kiedy pojawia si\u0119 wczesne wiosenne s\u0142o\u0144ce, opatentowany, ukryty system no\u015bny pozwala na wygodny transport odzie\u017cy, gdy nie jest noszona. <\/p>\n\n

Ten minimalistyczny i ponadczasowy p\u0142aszcz mo\u017cna nosi\u0107 zapinany na zamek lub po prostu zwi\u0105za\u0107 go w talii za pomoc\u0105 minimalistowego pasa inspirowanego sztukami walki. Ponadczasowy w designie i bezkompromisowy w konstrukcji, ten p\u0142aszcz \u0142\u0105czy prost\u0105, oversizow\u0105 sylwetk\u0119 z wysokowydajnymi materia\u0142ami, takimi jak izolacja Climashield\u00ae \u2013 z my\u015bl\u0105 o d\u0142ugotrwa\u0142ym u\u017cytkowaniu. <\/p>\n\n

Na rynku nasyconym przelotnymi trendami, Acronym i jego projekty b\u0119d\u0105 nadal wyr\u00f3\u017cnia\u0107 si\u0119, redefiniuj\u0105c techwear wizj\u0105 bezkompromisowej funkcjonalno\u015bci.<\/p>\n","protected":false},"excerpt":{"rendered":"

Acronym \u2013 berli\u0144ska agencja projektowa i marka techwear \u2013 od ponad dw\u00f3ch dekad redefiniuje bran\u017c\u0119 odzie\u017cy sportowej i technicznej. Acronym, dzi\u0119ki swojemu podej\u015bciu zorientowanemu na design, nie uznaje kompromis\u00f3w. Rezultatem…<\/a><\/p>\n","protected":false},"author":4,"featured_media":7702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1831],"tags":[2353,475,1142],"class_list":["post-7693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-spotlight-pl","tag-clima-customer-pl","tag-clima-spotlight-pl","tag-cold-weather-gear-pl"],"acf":[],"yoast_head":"\nClima Customer Spotlight: Acronym - Climashield\u00ae<\/title>\n<meta name=\"description\" content=\"Berlin-born Acronym leads with design, worn by stars like Drake and John Mayer. 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