{"id":8444,"date":"2026-01-07T17:00:36","date_gmt":"2026-01-07T17:00:36","guid":{"rendered":"https:\/\/climashield.com\/?p=8444"},"modified":"2026-01-21T17:50:40","modified_gmt":"2026-01-21T17:50:40","slug":"from-trails-to-catwalks-and-sidewalks-the-ascent-of-outdoor-fashion","status":"publish","type":"post","link":"https:\/\/climashield.com\/pl\/from-trails-to-catwalks-and-sidewalks-the-ascent-of-outdoor-fashion\/","title":{"rendered":"Ze szlak\u00f3w na wybiegi i chodniki: Wzrost popularno\u015bci mody outdoorowej"},"content":{"rendered":"\n

\u201eJeste\u015bmy w trakcie boomu na odzie\u017c outdoorow\u0105, a granica mi\u0119dzy wypraw\u0105 na kemping a dojazdem do pracy jest bardziej zatarta ni\u017c kiedykolwiek wcze\u015bniej\u201d \u2013 napisa\u0142 Read Nelson, dziennikarz zajmuj\u0105cy si\u0119 mod\u0105 i handlem, w czasopi\u015bmie GQ<\/em><\/a>, zanim rozpocz\u0105\u0142 tworzenie rankingu najlepszych marek odzie\u017cy outdoorowej w 2025 roku.<\/p>\n\n

Mog\u0142oby si\u0119 wydawa\u0107, \u017ce fascynacja mody sportem \u2014 zw\u0142aszcza sportem uprawianym na \u015bwie\u017cym powietrzu \u2014 jest stosunkowo niedawna, ale ma ona d\u0142ug\u0105 histori\u0119. W XIX wieku eleganckie zaj\u0119cia klasy pr\u00f3\u017cniaczej wywar\u0142y trwa\u0142y wp\u0142yw na spos\u00f3b ubierania si\u0119, czego efektem by\u0142o m.in. wprowadzenie do kobiecej garderoby szerokich spodni. (A teraz, ponad wiek p\u00f3\u017aniej, spodnie te powracaj\u0105<\/a>, cho\u0107 w formie zdecydowanie nie nadaj\u0105cej si\u0119 do noszenia na \u015bwie\u017cym powietrzu.) <\/p>\n\n

Od 1956 roku, kiedy czasopismo Sports Illustrated<\/em> og\u0142osi\u0142o, \u017ce str\u00f3j tenisowy nie jest ju\u017c faux pas poza kortem, zar\u00f3wno odzie\u017c sportowa, jak i odzie\u017c outdoorowa ciesz\u0105 si\u0119 stale rosn\u0105c\u0105 popularno\u015bci\u0105. Z czasem bluzy z kapturem i jeansy sta\u0142y si\u0119 podstaw\u0105 odzie\u017cy streetwearowej i ostatecznie trafi\u0142y do miejsc pracy za spraw\u0105 \u201elu\u017anego pi\u0105tku\u201c (Casual Friday). <\/p>\n\n

Prawdziwa rewolucja w miejskiej odzie\u017cy wierzchniej rozpocz\u0119\u0142a si\u0119 jednak dopiero wtedy, gdy nastawieni na post\u0119p startupowi \u201etech bracia\u201d zacz\u0119li nosi\u0107 wszechobecn\u0105 i powszechnie wy\u015bmiewan\u0105 kamizelk\u0119 polarow\u0105 marki Patagonia<\/a>. W ten spos\u00f3b prezentowali j\u0105 kolegom z establishmentu, kt\u00f3rzy wci\u0105\u017c chodzili w garniturach, czyli niezb\u0119dnym elemencie m\u0119skiej garderoby, kt\u00f3ry rozwin\u0105\u0142 si\u0119 dziesi\u0105tki lat wcze\u015bniej z mundur\u00f3w wojskowych. Nied\u0142ugo potem dyrektorzy na Manhattanie chcieli zaznaczy\u0107, \u017ce pod\u0105\u017caj\u0105 za duchem czasu, a kamizelka Patagonia, sygnowana wsp\u00f3ln\u0105 mark\u0105, sta\u0142a si\u0119 nowym uniformem m\u0119skiej w\u0142adzy korporacyjnej:<\/a> praktycznym, pozbawionym zb\u0119dnych dodatk\u00f3w i dobrze wykonanym. <\/p>\n\n

Jednak trend w odzie\u017cy wierzchniej wykracza daleko poza polar marki Patagonia. Dziennikarze modowi wskazuj\u0105 na rosn\u0105c\u0105 potrzeb\u0119 kontaktu z natur\u0105 i podr\u00f3\u017cowania<\/a>, co o\u017cywi\u0142o zwi\u0105zek mi\u0119dzy mod\u0105 uliczn\u0105 a odzie\u017c\u0105 outdoorow\u0105. Pracuj\u0105c od dziewi\u0105tej do siedemnastej z nadgodzinami, wiele os\u00f3b mo\u017ce jedynie pomarzy\u0107 o wakacjach na kempingu, ale ubrani w wodoodporn\u0105 kurtk\u0119 Marmot i spodnie Prana mog\u0105 przynajmniej czu\u0107 si\u0119 gotowi. A poniewa\u017c marki odzie\u017cy outdoorowej zaczynaj\u0105 odgrywa\u0107 coraz bardziej wiod\u0105c\u0105 rol\u0119 w dziedzinie zr\u00f3wnowa\u017conego rozwoju, wielu konsument\u00f3w wybiera ich produkty r\u00f3wnie\u017c ze wzgl\u0119du na wzgl\u0119dy spo\u0142eczne i \u015brodowiskowe. <\/p>\n\n

Istniej\u0105 rzeczywi\u015bcie pewne niepokoj\u0105ce podteksty w podej\u015bciu przemys\u0142u modowego do odzie\u017cy wierzchniej. Zwrot marek high-fashion w stron\u0119 materia\u0142\u00f3w technicznych odzwierciedla powszechnie panuj\u0105ce poczucie niepokoju zwi\u0105zanego ze zmianami klimatu, wywo\u0142anego ekstremalnymi zjawiskami pogodowymi. Trend ten osi\u0105gn\u0105\u0142 szczyt w 2019 r., kiedy Prada og\u0142osi\u0142a, \u017ce w swojej filozofii projektowania k\u0142adzie nacisk na wydajno\u015b\u0107 w trudnych warunkach<\/a>. Liny wspinaczkowe i karabinki eksponowano na wybiegach jako dodatki, a woreczek na magnezj\u0119 Louis Vuitton kosztowa\u0142 ponad tysi\u0105c dolar\u00f3w. Wspinaczka od tamtej pory pozostaje nieod\u0142\u0105czn\u0105 cz\u0119\u015bci\u0105 mody<\/a>: zaledwie w zesz\u0142ym roku ameryka\u0144ska medalistka olimpijska, wspinaczka Brooke Raboutou, zadebiutowa\u0142a na paryskim tygodniu mody<\/a> w roli modelki. Nie zosta\u0142a wybrana ze wzgl\u0119du na swoj\u0105 sylwetk\u0119 wynosz\u0105c\u0105 \u201e5’2\u201d \u2013 co by\u0142oby kl\u0105tw\u0105 na wybiegach \u2013 ale ze wzgl\u0119du na jej sprawno\u015b\u0107 fizyczn\u0105 i umiej\u0119tno\u015bci poruszania si\u0119 na \u015bwie\u017cym powietrzu, kt\u00f3re zyska\u0142y popularno\u015b\u0107 w\u015br\u00f3d m\u0142odych mieszka\u0144c\u00f3w miast. <\/p>\n\n

Trend outdoorowy nie jest jednolity i niesie w sobie nut\u0119 nostalgii, kt\u00f3r\u0105 uosabia rozw\u00f3j gorp-core<\/a>. Gorp-core to moda inspirowana natur\u0105, ale z nut\u0105 retro. Pojawia si\u0119 w lookbooku francuskiej sieci sklep\u00f3w Monoprix z 2025 r., na kt\u00f3rym mo\u017cna zobaczy\u0107 koszulki w stylu lat 60. z has\u0142ami \u201eNational Park Climbing Area\u201d oraz sanda\u0142y Chaco noszone w mie\u015bcie. To ubrania, kt\u00f3re wygl\u0105daj\u0105, jakby mo\u017cna je by\u0142o kupi\u0107 w sklepie Eddie Bauer \u2014 i cho\u0107 nie s\u0105 to ubrania markowe, gorp-core z pewno\u015bci\u0105 jest wyrazem mody. <\/p>\n\n

Pomimo z\u0142o\u017cono\u015bci tego trendu, podstawow\u0105 zalet\u0105 odzie\u017cy outdoorowej dla konsument\u00f3w mieszkaj\u0105cych w miastach jest jej praktyczno\u015b\u0107, trwa\u0142o\u015b\u0107 i ochrona przed czynnikami atmosferycznymi. Jej popularno\u015b\u0107 jest tak du\u017ca, \u017ce szwajcarska marka sprz\u0119tu g\u00f3rskiego Mammut niedawno rozpocz\u0119\u0142a \u017cartobliw\u0105 \u201eakcj\u0119 ratunkow\u0105\u201d<\/a> , maj\u0105c\u0105 na celu odzyskanie jej ubra\u0144 z ulic miast i oddanie ich na zewn\u0105trz, gdzie ich miejsce. Kampania, kt\u00f3r\u0105 zaprojektowa\u0142a wiod\u0105ca agencja reklamowa, ma du\u017ce szanse na osi\u0105gni\u0119cie zamierzonego celu: przyspieszenie popularyzacji technicznej odzie\u017cy wierzchniej z dala od szlak\u00f3w. Mo\u017cemy z ut\u0119sknieniem oczekiwa\u0107 przysz\u0142o\u015bci, w kt\u00f3rej Gore-Tex stanie si\u0119 podstaw\u0105 codziennego \u017cycia w miastach. <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eJeste\u015bmy w trakcie boomu na odzie\u017c outdoorow\u0105, a granica mi\u0119dzy wypraw\u0105 na kemping a dojazdem do pracy jest bardziej zatarta ni\u017c kiedykolwiek wcze\u015bniej\u201d \u2013 napisa\u0142 Read Nelson, dziennikarz zajmuj\u0105cy si\u0119…<\/a><\/p>\n","protected":false},"author":4,"featured_media":8452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[221,2281],"tags":[645,2361,478],"class_list":["post-8444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoors-pl","category-sustainability-pl","tag-get-outside-pl","tag-eco-friendly-pl","tag-outdoor-gear-pl"],"acf":[],"yoast_head":"\nZe szlak\u00f3w na wybiegi i chodniki: Wzrost popularno\u015bci mody outdoorowej - Climashield\u00ae<\/title>\n<meta name=\"description\" content=\"Od kamizelek Patagonia po gorp-core \u2013 dowiedz si\u0119, jak odzie\u017c outdoorowa przesz\u0142a ze szlak\u00f3w na ulice miast i dlaczego techniczna odzie\u017c wierzchnia definiuje wsp\u00f3\u0142czesny styl.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/climashield.com\/pl\/from-trails-to-catwalks-and-sidewalks-the-ascent-of-outdoor-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ze szlak\u00f3w na wybiegi i chodniki: Wzrost popularno\u015bci mody outdoorowej - 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