Clima Customer Spotlight: Bonnegueule

Founded in 2007, Bonnegueule is a French menswear brand, available both online and in boutiques in Paris, Lyon, and Bordeaux. The brand is committed to high-quality, durable materials sourced sustainably, encouraging thoughtful consumption of clothing designed to meet the wearer’s exact needs. The Bonnegueule style is timeless and functional, or, as the brand’s original French description puts it: “indulgent and responsible, luxurious yet accessible, sharp yet humble.”

Bonnegueule pays close attention to detail, from the texture of premium fabrics to the precision of the cut and the ingenuity of pocket design. The brand wants the wearer to feel completely at ease, whether navigating daily life or enjoying special moments.

A key part of Bonnegueule’s ethos is educating customers about clothing and style, accomplished through regular updates on the brand’s website, with the mission of helping men make conscious, informed choices about their wardrobe. In doing so, the brand fosters a community of enthusiasts who connect via Discord, Instagram, and YouTube. Through these channels, they are encouraged to become thoughtful consumers of fashion — to appreciate it, make the most of it, and champion sustainability. 

Bonnegueule seeks to elevate men’s experience of fashion through a return to artisanal materials from all over the world: from Japanese selvedge fabrics to Italian fresco cloths. However, to reduce carbon footprints and ensure fair working conditions for factory staff, all Bonnegueule clothing is made in Europe. 

For their cold-weather designs, Bonnegueule selects the finest natural and synthetic materials. A current highlight is the Kinsale Sleeveless Jacket in Dark Blue. The jacket’s pure wool tweed, known as Donegal speckling, has been crafted for six generations by a single Irish family. This luxurious wool is exceptional due to its small irregularities that set every individual garment apart. Woven on half a century-old looms, it is not only rugged but also naturally water resistant and anti-microbial. 

Combining ancestral textile craftsmanship with cutting-edge technology, the Kinsale Sleeveless Jacket is insulated with Climashield® Apex, offering the best of both worlds. The Kinsale is built to last through years of use in any weather, both in the city and on a backcountry break. Climashield®’s proprietary continuous filament insulation will never clump; despite repeated use or wet conditions, it offers the wearer dependable, luxurious warmth.

With two hidden zipped pockets that keep the jacket’s design sleek and simple, the Kinsale can be worn over a hoodie, a thick sweater, or a light jacket during mid-season. In winter, it can be comfortably layered under a straight coat.

Believing that beautiful, thoughtfully crafted fashion deserves a long life, Bonnegueule’s online platform allows customers to sell items they no longer need and purchase second-hand garments that, thanks to their high quality, remain in excellent condition.

Blending cutting-edge innovation with artisanal tradition and a commitment to quality, Bonnegueule is redefining the future of menswear one timeless, functional garment at a time.