Clima Customer Spotlight: UBR

April 22, 2024

Category: Customer Spotlight, Outdoor Gear, Outdoor Lifestyle

Hailing from the wild mountains of Norway, UBR is an urban brand shaped for icy Scandinavian winters and short, rainy summers. 

Combining Nordic simplicity with the most advanced technologies, UBR has created a limited collection of jackets, coats and footwear to transcend fleeting fashions and trends. Their timeless, clean designs guarantee ease of movement and exceptional thermal comfort without compromising on a sharp, effortless look. 

The classic elegance of the UBR’s all-new Black Storm™ Boot conceals a wealth of functional solutions engineered to the finest details. Combining modern ethical production standards with trusted durability, the upper was crafted with European waterproof leather sourced from LWG’s Gold standard-certified tanneries. The outsole offers the most advanced cold-weather gripping system ever created by Vibram. In what was hailed as a footwear breakthrough, the unique polymer blend is coupled with an advanced filler system and a new processing technique. The Black Storm™ features a mix of Arctic Grip and IceTrek technologies resulting in a highly durable sole that provides superior grip on both dry and wet ice. As the temperature drops to 0C (32F), its Thermochromatic elements turn blue, serving as a visual indication of possibly icy conditions. With lightness in mind, the rubber was cored out, affording the Black Storm™ a weight of just 700g (1.5lbs) per foot.

A thin, 4-way-stretch layer of Climashield® CONTUR 200g continuous filament insulation ensures the new UBR boot is ready for the harshest of Nordic winters. The durable and breathable expedition-grade insulation is encased between the rugged leather upper and the HEXFLEX removable insole. The latter combines a dual-density PU foam with Poron slow rebound memory foam, both contoured with soft Italian calf leather.

To make the most of their UBR boots and extend their lifespan to the maximum, customers are invited to take good care of the product with a simple monthly and quarterly maintenance routine explained in detail on the brand’s website.